Speed-to-Lead

The timeline

1. Right after booking

   Hi {name}, this is {my_name}, from the {partner} team Confirming our call on {date} at {time} (Paris time). The point of our conversation is to see where you're at, what you want to reach, and whether what we do is genuinely right for you. If this is a decision you make with someone else (partner, co-founder…), it's important they're there with you on the day. So I can prepare properly, reply in a few lines on these three points: 1. Did you get the video call link by email? 2. Where you're at today, and what you'd like to have changed in six months? 3. If it feels like the right fit, when would you want to get started? It means I come prepared, and you show up with a clear head. Talk soon 👋

2. Right after booking

   To review before our call / {partner} · Hi {name}, I'm {my_name}, head of programmes on the {partner} team. You booked a call with us on {date} at {time}, which I'm confirming. Here's your video call link: {meet_link} Could you confirm you'll be there, by WhatsApp? Before we speak, take a few minutes to look at this: [RESOURCE TO REVIEW] Set aside around 45 minutes. I'd suggest finding somewhere quiet, so you get the most out of our conversation. Looking forward to meeting you {my_name} - {partner}

3. D-5

   Hi {name}, You booked after [THE CONTENT / e.g. the webinar, the masterclass, the video]. Did everything go well with {partner}? What did you make of it? It helps me know where to start with you.

4. D-3

   Hi {name}, Before we speak, I'm sharing this video with you, it covers the ground we'll be going over: [VIDEO LINK] Just tell me which part spoke to you most 🤝

5. D-1

   Hi {name}, we're speaking tomorrow at {time} Quick question: what's THE number one topic you want us to cover? It could be [3 TYPICAL TOPICS FROM YOUR NICHE]… or something else entirely. A few words is plenty, I'll take care of the rest.

6. 2 h before the call

   Hi {name}, we're meeting at {time} Here's the link: {meet_link} I've blocked out the slot for you and I'll read back through what you sent before we start. See you shortly!

7. 3 h before the call Follow-up if no reply

   Hi {name}, just making sure you got the link for our call at {time}. A quick "yes" confirms you are all set on your end.

{variables} are filled automatically with the lead’s first name and the appointment date and time.

What the lead receives

The timeline

1. +1 d after the call

   Hi {name}, We were meant to speak on {date} and we ended up missing each other. No problem at all, it happens to everyone. I just hope nothing bad came up on your side. Shall we find another slot?

2. +1 d after the call

   Our meeting on {date} · Hi {name}, We had a meeting booked for {date} at {time}, but when you didn't turn up and I hadn't heard from you, I closed the session. I know things come up and throw a diary out, and I hope everything's fine on your side. The fact that you booked in the first place says this matters to you. If it still does, you just need to give me a date in the next few days. Have a lovely day, and I hope we speak soon. {my_name} - {partner}

3. +3 d after the call

   Hi {name}, If it was the time slot that didn't work, just tell me which day suits you and I'll set it up from my end. Nothing more for you to do. Speak soon 🙂

4. +6 d after the call

   Hi {name}, Last message from me, promise. If now isn't the right time, that's completely fine, tell me and I won't push. And if you'd still like to speak, you just need to give me a date in the next few days. Either way, I wish you all the best.

{variables} are filled automatically with the lead’s first name and the appointment date and time.

What the lead receives